Brewmented

We brew what we teach and we teach what we brew — and we’re gonna have fun. — Bill Campbell, Brewmented

Oftentimes, a good business opportunity can be found by looking at an established industry in new and unique ways. For Bill Campbell and partner, Vlad Aleksiev, Brewmented was a solution to converting craft beer drinkers and wine/mead/cider affectionados to home brewers and winemakers. A home brewer since the 1970’s, Bill Campbell has watched the huge growth in the craft beer industry and the number of craft beer drinkers wanting to brew at home. It’s no secret that, along with the growth of the Colorado craft beer scene, craft beer is becoming increasingly more eclectic. Rather than leave these thirsty beer connoisseurs hanging, Brewmented was created to teach their target market how to make their favorite fermentable beverage and perhaps inspire underrepresented segments of the market (e.g., women, first-time brewers, millenials) to take up the hobby and brew a batch at home.

Formed in 2017, Brewmented’s business model is built on three pillars: a fast-growing e-commerce website, a brick-and-mortar store selling a slew of products to help with home brewing, and an in-house brewery and taproom where the magic happens. Education and community engagement are at the heart of the business, with Bill Campbell and other Brewmented partners sharing their knowledge with all who are interested. Colorado is a “hot-bed of homebrewing” and Brewmented is ready and waiting to “serve” the enlarged market.

Since the launch of their online store in 2017 and the opening of their brewery, taproom, and physical store just a few months later, Brewmented has kept the momentum going. Future goals include: 1) continue to establish Brewmented as a destination homebrew store, 2) substantially increase revenue through the Brewmented online store, 3) become recognized as one of the top 5 players in e-commerce education and products for home brewers in the US, and 4) replicate the Brewmented brand and business model to expand beyond the Colorado region. To help them along their journey, Boulder SBDC assisted Brewmented in business/financial planning and funding, including helping them receive a $250,000 SBA loan awarded by Colorado Business Bank.

Bill Campbell talks of his company with pride and passion. He describes their brick-and-mortar store as a “place to come in, learn about homebrewing, and drink good experimental beer” with hopes of it becoming the “go-to destination home brew store.” Despite their knowledge of the beer world and Brewmented’s big goals, partners Bill and Vlad remain humble and transparent, saying, “We recognize where our strengths are but we also recognize where we needed outside expertise.” Boulder SBDC is proud to have helped Brewmented thus far and is excited to see them achieve their business goals in the years ahead.

Leenie’s Southern Cafe

Conversations, laughter, biscuits and homemade jam melt together at Leenies Southern Café. Established in January 2006, Mel Flores and Eileen Gilmore’s restaurant in Longmont, CO has become a destination for those looking for a classic Southern breakfast and lunch restaurant in Longmont. The dining area is blanketed in simple white tablecloths and is surrounded by shelves loaded with Leenies jams and dishes while local artisan artwork decorates the walls. The atmosphere is relaxed and the

Read More »
AOW Handmade

Annie Oakley Waterman is an entrepreneur and owner of AOW Handmade. AOW Handmade, founded in 2015, is a unique business that connects artisan enterprisers from all over the developing world to buyers in the United States. Whether it is textiles, silver, brass, paper maché or other materials, Annie seeks out socially responsible producers and helps them to sell their products to the western world. Annie’s favorite places to find her goods are in Mexico and

Read More »
Happy Trunk

Who doesn’t like getting fun mail? The Happy Trunk is an ecommerce, subscription based company that delivers monthly “Smiles In A Box for Kids”. Vinnie Bhushan, owner, architect, and interior designer by trade, got her first inspiration for The Happy Trunk from her children. When they were in elementary school, she decided to volunteer as an Odyssey of the Mind Coach. “As an Odyssey of the Mind Coach at Flagstaff Academy in Longmont, CO, I

Read More »
Stratom

Stratom Inc., founded by Mark Gordon in 2001, is a Boulder-based unmanned robotics engineering and manufacturing firm. Stratom provides integrated solutions and products to government and commercial clients around the globe. Prior to founding Stratom, Mark worked in Sr. Management for various high tech companies. There he witnessed the volatility of the high tech industry and its move to outsource many of its products and services to foreign markets. Mark decided that he wanted to

Read More »
ERC Insulation

ERC Insulation is a local, majority woman-owned and operated business based in Boulder, Colorado, serving Boulder, Denver, Jefferson, Eagle, Garfield and Pitkin Counties. The story surrounding the formation of ERC Insulation began in 2006, when Elton and Christine Randall formed Elton Construction and Design. Elton had difficulty finding a spray foam contractor for his jobs, so he sought a solution to this problem. Elton purchased a trailer with a spray foam reactor, which he could

Read More »
Ku Cha House of Tea

Originally from China, husband and wife entrepreneurial team, Qin Liu and Rong Pan graduated from the Leeds School of Business at Colorado University with the dream of starting their own company. The original business idea was from Qin’s Business Plan Preparation class while enrolled in CU. In 2005, they launched their business, drawing upon the 5000-year-old tradition of drinking tea. In 2007, Qin and Rong changed the company’s original name from “The Leaf – All

Read More »
English English Spanish Spanish