Lisa McAlister

Lisa has an extensive background in journalism and marketing, but her inextinguishable passion for connecting people with causes is what inspired her to found With Good Cause, Inc.

• Marketing and public relations campaigns that focus on brand development and recognition.
• Exceptional project management skills.
• Extensive work in event planning, management and promotion.
• Mission focus in corporate and sports philanthropy.
• Success in fundraising and developing corporate sponsor and private donor relations.
• Copywriting and content strategy.
• Accomplished writer and journalist with exceptional research and interview skills.

Her own work in the community is central to her business values and success. Lisa has been active on the Board of Directors for the “I Have A Dream” Foundation, The Public Interest Internship Experience at The University of Colorado, The Eye Health Institute and the Denver Better Business Bureau. She currently holds a position on the Advisory Board for the Sports Philanthropy Certification program at The George Washington University, is a mentor for the Watson Institute and serves as Public Relations and Media Advisor to Von’s Vision, the foundation created by Denver Bronco, Von Miller.

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Catherine McHale

Catherine helps small businesses take the leap to the next stage of their growth through fresh, creative strategic marketing. Through her programs and support small businesses can gain clarity on their current situation, and then work on innovative marketing solutions that develop communities and create sales growth.

Born and brought up in the UK, her significant background in blue chip technology marketing (including senior roles at Apple UK) spans channel marketing, strategic branding, product management, communications, small business programs and PR. Since relocating to Colorado she has worked with small businesses to apply big brand tactics and strategy to their unique communities, through her business Power & Purpose Marketing.

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Balfour (Bal) Patterson

Bal Patterson joined his family’s business, The Printed Page, in 1989 after years of work in advertising, publishing and product management, both in Boulder and Los Angeles. He managed the Page on Boulder’s Pearl Street Mall while also serving as the Marketing Director for Downtown Boulder, and then opened Page Two in Gunbarrel. That business flourished for 25 years, combining both a book, gift and stationery retail store with a café/coffee shop. Before joining the SBDC he also served as a Project Manager for Boulder catering company Savory Cuisines, managing a corporate café and directing special projects. As a hometown fellow experienced in retail, food service, startups and business planning, he is a strong advocate for the ingenuity, creativity and determination of anyone who desires to build a business in Boulder County.

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Alison Peters

Alison Peters is the CEO of Entrellis, LLC. Entrellis provides a human-centered design approach to help nonprofit organizations and small businesses increase the value they deliver to clients. Entrellis is able to customize effective systems for each client by integrating tools from design thinking, lean startup, and accountability in execution. This approach emphasizes a deep dive into the needs of all participants, a systematic framework to analyze options, and a stepwise, inclusive approach to implementing change.

Alison has provided strategy support and program design services to numerous clients at the local, national and international levels. Her work also includes client engagement strategies, implementation coaching, and facilitation. Recent clients include Eco-Cycle, Doctors Care, Global Greengrants Fund, Semester at Sea, SleepEasily, WalkDenver, and Goose Creek Community Land Trust.

Alison has over 20 years of experience in strategic planning, program management, and impact tracking. She has also served as the managing director for CU-Boulder’s entrepreneurship center and the director of the City of Boulder’s Environmental Affairs Office. She has trained in mediation and co-active coaching. She has a BA from Yale and an MA in economics from Stanford.

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Theresa Pickner

Theresa A. Pickner has been practicing law in Colorado since 1989, and she has been presenting the Start-Up Essentials workshop at the Boulder Small Business Development Center for over 20 years.

Theresa’s fields of expertise include: Existing Businesses, Business Start-Ups, Taxation, and Estate Planning. Theresa will help you understand the process and give you the confidence to make the best decisions. For over twenty years, she has helped hundreds of entrepreneurs and individuals. She is the co-author of The Small Business Legal Tool Kit.

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