Subject Matter Experts

Chuck Hunker grew up in the Chicago suburb of Barrington and attended Gunnery School in Washington, Connecticut and Miami University in Oxford, Ohio. A resident of Boulder since 1979, Hunker ran the Applause retail stores with locations in Boulder, Denver’s Cherry Creek and at Flatirons Crossing in Broomfield with his wife, Jody. He developed the Split Method business; a web application in the divorce and estate planning sector. Hunker has served on the board of directors for The Downtown Boulder Business Improvement District and was the former chair of the Downtown Boulder Inc. board.

Ruth Janjic is a marketing specialist with deep experience conducting secondary industry research, marketing analysis and strategy work. Ruth started her career in sales and marketing for one of the first Apple retailers, followed by a stint in high-growth technology firms, including Qualcomm. She switched to consulting during the dot-com boom, evaluating the online advertising and revenue models of emerging online publishers, and eventually advising on digital marketing strategies for traditional companies as they came online. Ruth has since spent hundreds of hours researching the strategies of a broad range of industries, including technology, publishing, retail, and professional services. More recently, she added not-for-profit organizations and small businesses to her knowledge base and enjoys helping them with their marketing challenges. Ruth holds an M.B.A. from the University of Washington and a B.A. from the University of New Hampshire. She is nationally-certified as an Economic Gardening Market Research Specialist through the Edward Lowe Foundation.

A recipient of the Rocky Mountain Direct Marketing Association’s (RMDMA) “Creative Person of the Year Award,” Debra Jason started The Write Direction in 1989.

Past President of the RMDMA, she is a seasoned direct response copywriter with more than 30 years of experience in the field of direct marketing. During that time she has personally written thousands upon thousands of words for hundreds of clients around the country (and some overseas).

Debra is the author of the award-winning, best-selling book Millionaire Marketing on a Shoestring Budget™: How to attract a steady stream of happy clients, make more money and live your dream. She is also a contributing author with New York Times best-selling author Joel Comm, of So What Do You Do? Discovering the Genius Next Door with One Simple Question.

When other writers have researched books on direct response copywriting and freelance writing they’ve turned to Debra for her input. She has been quoted in such books as The Complete Guide to Writing Web-Based Advertising Copy to Get the Sale, Modern Media Writing, Copywriting Success, Second Lives: Becoming a Freelance Writer and Smart Business Solutions: Direct Marketing & Customer Management.

In 2012, after 10 years living in paradise on the island of Kaua`i, Hawaii, Debra returned to Boulder, CO where she first started her business. As a professional speaker, author, direct response copywriter and multi-faceted marketing mentor, she empowers you with the powerful business building tools you need to gain exposure and attract a steady stream of happy clients with fun and ease so that you too can live your dreams.

She believes everyone has a gift to share with the world and wants you to help you get your message out there in a big way—a way that resonates with your ideal clients.

In addition to being a featured guest on online programs she has delivered numerous live presentations and workshops on the value of building relationships and the art of engaging as they apply to attracting clients, generating leads and networking online and off.

Debra treasures time with family and friends, loves dancing, yoga, the serenity of the ocean, and memories of walking her beautiful (and famous) golden retriever, Ike, along the white sand beaches of the incredible north shore of Kaua’i.

Bill Jones is a Principal at Jones & Associates, P.C. A graduate of Metropolitan State College of Denver with a Bachelor of Science in Accounting, Bill spent 6 years in private industry before entering public accounting. With 25+ years serving clients as a CPA, he values the role of trusted advisor. He has broad experience in financial reporting including audit services, in management consulting and fraction CFO assistance, and individual and business income taxes. Bill has overseen engagements ranging from start-ups to companies with over $1 billion in revenue, but his focus in on serving small, closely held, owner managed businesses and the related individuals. Bill has served in various capacities with non-profits organizations. He currently serves on the board of the Erie Colorado Chamber of Commerce and as a consultant and Board member for the Boulder SBDC and Foundation.  He was formerly as a member of the Governor’s Colorado Small Business Advisory Council.