Subject Matter Experts

Eric Zeitlin

Eric Zeitlin’s broad expertise covers every aspect of product development, including idea generation, design, development, prototyping, packaging, patents, marketing, and licensing. He has degrees in Business and Product Design, as well as an MBA, and teaches college-level classes in Business, Economics, and Product Design. He holds 7 U.S. patents, and has signed six license agreements for his products.

Eric developed over a dozen retail products for Marie Callender’s, available in supermarkets around the U.S. and Canada. He was the industrial designer for the Zip Pen sold in Office Max, Office Depot, and Staples. Eric currently designs innovative kitchen gadgets that have been sold in TJ Maxx, Ross, and Marshalls. He is a Lead Consultant at the Boulder Small Business Development Center, where he helps entrepreneurs launch new products and services, as well as grow their existing businesses.

Leigh-Ann Zaharevich

Leigh-Ann Zaharevich is the CEO of Aligned Performance. With over 20 years of experience, she has worked with business owners of micro businesses to large teams in macro organizations. Aligned Performance facilitates training for managers and leaders as well as team sessions. Leigh-Ann was personally trained by Michael Gerber, author of The E-Myth, to support entrepreneurs as they grow. She teaches HR courses for the Business School at CU Denver. Leigh-Ann earned her Masters Degree from Rensselaer Polytechnic Institute.

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