For City of Louisville-based businesses

TAKE ACTION! Marketing Series

What

Small business marketing is challenging – a bewildering choice of things to do and so many competing needs on your time. How can you know where to focus and implement success quickly and efficiently?

The TAKE ACTION! Marketing Series is a 3-part group program offered for City of Louisville-based businesses by the SBDC and led by industry expert Catherine McHale of Power & Purpose Marketing.

Full of practical, hands-on exercises, a group of small businesses will work together to take their marketing from scattered to systematized in less than a month.

You’ll leave with a clear plan for your marketing for the next six months and know exactly where to focus to help your business succeed.

The program is comprised of three parts—Scene Setting, Marketing Foundations and Roadmap for Success.

Each stage will include training materials, exercises and worksheets, in-person expert-led workshopping and valuable brainstorming with your peers. The series consists of three weekly sessions for three hours each. Some pre-work will be required for each session. The group will have ambition to get their marketing system in place, as well as support fellow small businesses with encouragement and feedback.

Scene
Setting

Differentiating yourself and getting attention from the customers who matter to you

Finding the unique voice which will make all of your marketing messaging easier

marketing foundations

How to choose the right marketing activities for your business and leave the rest behind

Includes best-practice in email, social and small business website marketing, real-world examples and “hotseat” feedback for group members

roadmap for success

Creating your own one-page marketing roadmap

Developing your six-month action plan, with realistic timelines, priorities and a system for success

Series Facilitator

Catherine McHale, Power & Purpose Marketing
Catherine helps businesses find their power and purpose with fresh creative marketing strategy.

Pulling from a blue chip background in marketing leadership, including experience at technology companies such as Apple, Catherine now applies the best of big brand experience to a flexible, differentiated and localized approach for small business marketing success.

Catherine thrives on taking leadership roles within local communities and empowering small independent businesses to find their niche, grow and succeed. Her super-power is excellence in communication - in writing, presenting or finding the right message and story to reach customers.

Skilled in leading fast-paced, ever-changing environments, Catherine is perfectly poised to help businesses pivot and adapt their marketing to ensure long term success.

WHEN

The TAKE ACTION! Marketing series will be held in 2022. To receive a notification when applications open for City of Louisville-based businesses, sign up below.

Applications for this program are currently closed. To receive a notification when applications open again, please enter your information below.

English English Spanish Spanish